Our Sectors

Sectors of Expertise

At Rud Pedersen Public Affairs, we specialise in providing expert guidance and strategic support to companies across a range of sectors. Our team of seasoned professionals has extensive experience in navigating complex regulatory and political environments, helping our clients achieve their goals and drive growth.

Defence and Security

Rud Pedersen Public Affairs can support companies through complex materiel procurement projects, including coordinating and cooperating across borders.
We can also assist companies in identifying and strategically influencing critical risks and political issues across the EU.
During any procurement or policy process campaign, we closely advise and monitor the progress of our clients, ensuring they are fully informed at every stage of the process.

Energy and Industrials

Being part of the solution to climate change and other environmental challenges is critical to profiling a company to today’s environmentally conscious customers, employees, investors and stakeholders.
Rud Pedersen Public Affairs specialises in understanding and analysing political decisions in the field of sustainability and environmental issues. We support our clients to navigate in the best possible way, resulting in strengthened stakeholder relations and improved profitability.

Fast Moving Consumer Goods (FMCG)

With constant regulatory scrutiny and pressure from NGOs, national and international governmental organisations, FMCG is a sector where an active dialogue with policymakers and key opinion leaders on regulatory and legislative issues is essential. We have extensive experience in handling business within the FMCG Market.
At Rud Pedersen Public Affairs, we advise our clients on their strategic work and help them analyse and evaluate political and regulatory risks, in order to prepare them for what lies ahead.

Financial Markets

At Rud Pedersen Public Affairs, we have years of experience working in the financial sector in all Nordic countries as well as the EU and Northern Europe as a whole.
We understand the importance of a well-functioning financial sector that allows money to flow where it is needed, in order to generate growth and job opportunities. We also understand the significance of public legitimacy for the financial sector and how politics affects financial markets.


The provision of healthcare in the UK has never been more politicised as innovation and population pressures demand evermore from the NHS. Rud Pedersen has deep experience in the UK of helping clients to navigate and shape complex political and policy environments around the provision to healthcare to ensure that healthcare leaders and policymakers understand the value that external providers can bring to the NHS. We supplement our UK presence with a broader European approach from Brussels and other major capitals to provide a holistic and comprehensive service offering to clients.

Information and Communication Technology (ICT)

Whether our clients' regulatory issues relate to infrastructure, content management, data protection, regulation of service providers or digitalisation generally, our team has the capabilities to assist our clients in finding profitable solutions.
We offer a full range of public affairs services such as strategic communication, media relations, regulatory campaigns, as well as preparation and facilitation of high-level meetings.

Infrastructure and Transport

Transportation and infrastructure are integrated components of growth and business policies, environmental policies and regional policies. Furthermore, the state itself is often heavily involved – by ownership, subsidies and/or regulation. We have insight into ongoing national plans, regional developments and key-decision makers, allowing us to help our clients identify new business opportunities across our European footprint.

Real Estate and Urban Development

The real estate market must be handled with respect for national and even local practices. We have extensive experience working in this complex environment and have built strong expertise within real estate. Rud Pedersen Public Affairs has successfully handled a variety of real estate issues, including public planning processes and tender management.

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Contact us today to learn more about how Rud Pedersen Public Affairs can help your company navigate the complex political and regulatory environments of your sector, and achieve your goals.

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