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14 offices with specialised partners in key European capitals.

Equipped with a team of 400+ experienced consultants across Europe.

Providing creative solutions for 200+ companies.  

In an increasingly globalised and digitalised world, public affairs can be challenging to navigate. That’s where we come in.

Where Business & Politics Meet

How We Work

As a Public Affairs Partner, we help our clients navigate political systems, understand the impact of policy and politics on their organisations, and work with them to achieve their goals  

What We Do

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We believe in curating teams of consultants with different political views and experiences as this provides our clients with the most informed advice and strategy. This enables us to assist you with a wide range of services across different sectors and regions

Meet the People Behind Rud Pedersen Public Affairs

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Rud Pedersen Public Affairs is part of the Rud Pedersen Group, a growing public affairs and strategic communications consultancy which includes King Street, RP People, Welcom, Fabula, VA and CNTVRS across 14 European offices. 

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Want to learn more about how we can work together? Reach out and we will ensure the right team gets in touch. 

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**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Considered one of the leading Public Affairs consulting firms in Europe, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

What is Public Affairs?

Rud Pedersen Group are a leading European communications and public affairs consultancy. The Group provides clear advice and practical support for organisations engaged in public discourse, to assist them in achieving their strategic objectives in a complex world.
“In the past couple of years, we have moved from our roots as a Nordic company to a European company. In that we are looking at important markets in Eastern as well as Southern Europe. Our growth has always been as a response to meeting clients’ needs – and we see these opportunities in Bulgaria as we speak,” says Morten Rud Pedersen. “We value our long-term relationships and exciting challenges, advising our clients in an increasing number of cultural and professional areas. Today we are a leading European public affairs and communications consultancy, with a Nordic heritage of transparency, pragmatism, and accessibility.”
The new office is led by Gergana Aneva, who among other things has a background as Head of the Cabinet of the Deputy Prime Minister of Bulgaria for Demographic and Social Policies and years of experience in the European Parliament in Brussels. She joins the Rud Pedersen Group with more than sixteen years of experience in advising national and international corporations, governments, and the public sector. Recently, Ms Aneva was a director at the state administration in Bulgaria dealing with its modernization, digital transformation, and e-governance.
“I am honoured to join such a reputable and ethical firm with a competent and experienced team across Europe”, says Gergana Aneva. “We are already getting started and connecting with colleagues in other offices, and although we are a small team today, we can really feel the strength of the group to support us. Not only will we offer international clients advice in the Bulgarian market, but Bulgarian companies will also have the opportunity to work with a truly European advisory firm nationally and internationally.”
Rud Pedersen Group stands for high quality advice to find creative and tailor made solutions for companies wanting to understand the public environment. The clients range from major international corporates to local start-ups, public bodies and business associations, helping to navigate policy and regulation, reputation, issues and crises, marketing and recruitment.
Rud Pedersen Group work seamlessly across Europe through multi-skilled teams that offer the best of their expertise.

Rud Pedersen Group opens office in Sofia, Bulgaria

The Rud Pedersen Group continues to expand into new markets. With the addition of Warsaw, the company is now present in ten countries. “Our clients look for integrated services across borders, and we see an increased demand in new markets,” says Morten Rud Pedersen, CEO, President and Founder of the Rud Pedersen Group. “Many companies take a combined look at Northern Europe when setting up their communications and public affairs activities. Establishing an office in Poland was a natural step in our growth.” Izabela Van den Bossche has been appointed to lead and grow the business in Poland. Having previously worked as VP of Corporate Communications at Fortum, Van den Bossche brings over 20 years experience in building communications and public affairs strategies for large scale investment projects.

“With a strong foothold in the Baltic region, Poland was the most logical next step for The Rud Pedersen Group. I am excited to join a company that has shown such impressive growth, even during these turbulent times. The opening of this new office widens a cross-border team and enables the Rud Pedersen Group to both serve its existing clients in Poland but also to further expand its client portfolio. We are here to solve business challenges and create value for society and shareholders even more effectively.” said Van den Bossche. The Polish office is located in Warsaw and has now officially opened its doors for business. “We are seeing a high demand for our services in Poland, especially from international companies with interests and affiliates in Poland,” added Van den Bossche. “We, therefore, expect a rapid growth journey and will be expanding our team in line with this.”

About Rud Pedersen Group Founded in Sweden in 2002, the Rud Pedersen Group established market leadership positions in the four main Nordic markets before successfully establishing operations in Brussels, Berlin, Tallin, Vilnius and, more recently, London. Around one in five of the 350 employees are currently shareholders in the Group. The Rud Pedersen Group operates the brands Rud Pedersen Public Affairs, King Street Communications, Welcom, RP People and Fabula.

Contact: Izabela Van den Bossche: izabela@rudpedersen.com Morten Rud Pedersen: morten@rudpedersen.com

We are a leading European consultancy specialising in Public Affairs

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