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16 offices in key European capitals

Equipped with a team of 500+ experienced consultants across Europe.

500+ experienced consultants

Providing creative solutions for 300+ companies all over Europe.

300+ companies client base 

In an increasingly globalised and digitalised world, public affairs can be challenging to navigate. That’s where we come in.

Where Business & People Meet

As a Public Affairs Partner, we help our clients navigate political systems, understand the impact of policy and politics on their organisations, and work with them to achieve their goals

How We Work

We believe in curating teams of consultants with different political views and experiences as this provides our clients with the most informed advice and strategy. This enables us to assist you with a wide range of services across different sectors and regions.

Meet the People Behind Rud Pedersen Public Affairs

Rud Pedersen Public Affairs is part of the Rud Pedersen Group, a growing public affairs and strategic communications consultancy which includes King Street, RP People, Welcom, Fabula, VA, CNTVRS, META Advisory and RetiEspaña across 16 European offices. 

European Group with Global Reach

Rud Pedersen Group announced today that it will acquire a 30% stake in RetiEspaña, located in Madrid. RetiEspaña is a leading government relations and public affairs consultancy in Spain that supports clients to navigate complex political, regulatory and communications challenges. RetiEspaña will become a full member of the Group and be the Group’s representation in Spain. Alfonso López, Founder and CEO will continue leading RetiEspaña.

“With this partnership, we solidify our footprint in Europe, to meet the needs of our clients and be able to include Spain in our Europe-wide projects and offerings” said Morten Rud Pedersen, CEO, President, and Founder of Rud Pedersen Group. “I have known Alfonso for a number of years and have been impressed by RetiEspaña’s reputation in Spain and the culture of the company which will complement our growth throughout Europe. We are excited to work closely with our new Spanish colleagues in the months and years to come and integrate RetiEspaña’s knowledge, insights, and experience into the wider Group’s proposition.”

Alfonso Lopez, CEO of RetiEspaña said “We are delighted to become part of Rud Pedersen Group, an organisation renowned for its excellence in institutional relations and strategic communications. This partnership will allow us to expand our influence and enhance our service offerings for our clients. We remain committed to our mission of providing high-level consultancy and look forward to a future of shared growth and success.” 

RetiEspaña’s specialty straddles a complex mix of corporate diplomacy, stakeholder analysis, market intelligence, media relations and positioning, as well as strategic communications and government relations advisory. The company’s team of 20 professionals brings on board deep expertise in political and communications backgrounds and works across a broad spectrum of clients ranging from finance, tech, agriculture, defence and healthcare.

Rud Pedersen Group acquires stake in RetiEspaña

The new office will act as a local hub and trusted advisor to companies, institutions and organisations looking to engage with, invest in, and develop business in Ukraine. Furthermore, Rud Pedersen Group will act as a bridge-builder, advocating for a more integrated Europe in which Ukraine plays an important role. 

The Kyiv operations will be led by Myron Wasylyk, an internationally recognized public affairs expert and strategic communications advisor, with long experience of running public affairs offices in Ukraine, guiding international investors and working with some of Ukraine’s largest companies. 

*“I'm excited to be joining Rud Pedersen's global team and offering my thirty-five years of on-the-ground experience in Ukraine to clients. As one of the first and only public affairs and communications groups with a newly established presence in Kyiv, we are looking to build a strong pan-European offering by being at the heart of an increasingly strategically important capital city. The opening of Rud Pedersen in the region is a vote of confidence for Ukraine's efforts to rebuild and attract business and foreign direct investment.”*

Commenting on the latest expansion, CEO of Rud Pedersen Group, Morten Rud Pedersen said, *“I’m happy that we can finally open in Kyiv, I have wanted to do that since day one. Many international companies have scaled back due to security concerns, but Rud Pedersen Group is one of the first communications groups to move into Ukraine amidst the war and assist in rebuilding the country. I look forward to visiting our Kyiv office personally soon.”*

The invasion of Ukraine has fundamentally challenged European security and had a significant impact not just on Europe but on the global economy. Ukraine will likely be at the centre of attention in Europe and Western capitals for the coming decade. 

*“It is Rud Pedersen Group’s position that the best way to re-build Ukraine sustainably is through partnerships, trade and foreign investment in Ukrainian industries. We already experience considerable interest from clients on supporting them in Ukraine”,* Morten Rud Pedersen adds.

Rud Pedersen Group is a European consultancy with a strong footprint across 14 European countries, including at the heart of the EU, in Brussels. The new office in Kyiv is the embodiment of the dedication and hope for a free, democratic, peaceful and prosperous Ukraine. 

The new office will sit in the heart of Kyiv, on Independence Square (2, Maidan Nezalezhnosti sq.01012).

**

**About Rud Pedersen Group**
Rud Pedersen is one of Europe’s leading public affairs and strategic communications groups, with around 500 employees in 14 countries. The Group was awarded “EMEA Public Affairs Consultancy of the Year” at the 2023 SABRE awards.  

Rud Pedersen provides clear advice and practical support for organisations engaged in public discourse, to assist them in achieving their strategic objectives in a complex world. Clients range from major international corporates to local start-ups, public bodies and business associations, helping to navigate policy and regulation, reputation, issues and crises, marketing and recruitment. 

Rud Pedersen works seamlessly across Europe, and beyond, through multi-skilled teams that offer the best of our expertise, led by highly motivated partners who own the firm together. From the start, 20 years ago, we've built long-term relationships to create the platform for our own growth. Today, Rud Pedersen is underpinned by solid Nordic values: transparent, pragmatic, accessible and effective. Continuously evolving by investing in people, with a constant focus on solving the challenges facing our clients today, and tomorrow.

Rud Pedersen opens office in Kyiv: Building the bridge between Ukraine and Europe

**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Considered one of the leading Public Affairs consulting firms in Europe, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

We are a leading European consultancy specialising in Public Affairs

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