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14 offices with specialised partners in key European capitals.

Equipped with a team of 400+ experienced consultants across Europe.

Providing creative solutions for 200+ companies.  

In an increasingly globalised and digitalised world, public affairs can be challenging to navigate. That’s where we come in.

Where Business & Politics Meet

How We Work

As a Public Affairs Partner, we help our clients navigate political systems, understand the impact of policy and politics on their organisations, and work with them to achieve their goals  

What We Do

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We believe in curating teams of consultants with different political views and experiences as this provides our clients with the most informed advice and strategy. This enables us to assist you with a wide range of services across different sectors and regions

Meet the People Behind Rud Pedersen Public Affairs

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Rud Pedersen Public Affairs is part of the Rud Pedersen Group, a growing public affairs and strategic communications consultancy which includes King Street, RP People, Welcom, Fabula, VA and CNTVRS across 14 European offices. 

European Network with Global Reach

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Want to learn more about how we can work together? Reach out and we will ensure the right team gets in touch. 

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“META Advisory – part of Rud Pedersen Group” will offer enhanced local service and a gateway to the rest of Europe for Estonian companies, as well as providing international clients with a secure entry into Estonia and the Baltic region.
The combination cements Rud Pedersen’s status as the fastest-growing public affairs and communications group with 480 people in its 14 European office locations.
The Group helps clients see the connections between markets and how regulatory decisions are reached, providing clients with insights into social and political processes to promote and influence support for their stories, issues and interests. 

“We have long admired META as an excellent competitor and now warmly welcome all our fine new colleagues to our group,” says Morten Rud Pedersen, Founder and CEO at Rud Pedersen Group. “We are on an exciting journey towards being a pan European, fully integrated consultancy serving international clients as they navigate this continent in all its glorious variety and complexity.”

The combined Rud Pedersen operations in Estonia will be led by Andreas Kaju, currently the managing partner of META Advisory. Commenting on the collaboration, he said:

“Rud Pedersen has become the best-in-class public affairs group in Europe, because its ambitions are inspired by leadership, execution and an entrepreneurial spirit. We became convinced of this through lengthy talks and discussions over many months. Rud Pedersen Group’s views match well with our own culture, where we value transparency and directness and helping our clients with the best solutions to their current and future challenges.” 

Kairi Uustulnd, who opened and built Rud Pedersen’s Tallinn office since 2018, will now be part of the Estonian management team and lead the public affairs team. Two other partners, Ann Hiiemaa and Rainer Laurits, will head the marketing communications and reputation management teams, respectively. 

Kairi Uustulnd welcomes the team from META Advisory, commenting:

“I am happy for our team and the company as we continue to grow stronger, but especially for our clients, who benefit the most from the merger. I firmly believe that the strength of our team is top local talent. Consultants with a deep knowledge and wide range of experience who are highly valued and trusted by our clients. Thanks to them, we have been able to quickly win the trust of our clients and continue to grow our business.”

Rud Pedersen Group provides clear advice and practical support for organisations engaged in public discourse, assisting them in achieving their strategic objectives in a complex world. Clients range from major international corporates to local start-ups, public bodies and business associations, and the group helps them to navigate policy and regulation, reputation, issues and crises, marketing and recruitment.

 Europe’s pre-eminent specialist public affairs consultancy Rud Pedersen Group acquires META Advisory in Estonia, cementing Baltic leadership

**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Considered one of the leading Public Affairs consulting firms in Europe, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

What is Public Affairs?

Rud Pedersen are a leading European communications and public affairs consultancy. The Group provides clear advice and practical support for organisations engaged in public discourse, to assist them in achieving their strategic objectives in a complex world.

“In the past couple of years, we have moved from our roots as a Nordic company to a European company. In that we are looking at important markets in Eastern as well as Southern Europe. Our growth has always been as a response to meeting clients’ needs – and we see these opportunities in Bulgaria as we speak,” says Morten Rud Pedersen. “We value our long-term relationships and exciting challenges, advising our clients in an increasing number of cultural and professional areas. Today we are a leading European public affairs and communications consultancy, with a Nordic heritage of transparency, pragmatism, and accessibility.”

The new office is led by Gergana Aneva, who among other things has a background as Head of the Cabinet of the Deputy Prime Minister of Bulgaria for Demographic and Social Policies and years of experience in the European Parliament in Brussels. She joins the Rud Pedersen Group with more than sixteen years of experience in advising national and international corporations, governments, and the public sector. Recently, Ms Aneva was a director at the state administration in Bulgaria dealing with its modernization, digital transformation, and e-governance.

“I am honoured to join such a prestigious firm with a competent and experienced team across Europe”, says Gergana Aneva. “We are already getting started and connecting with colleagues in other offices, and although we are a small team today, we can really feel the strength of the group to support us. Not only will we offer international clients advice in the Bulgarian market, but Bulgarian companies will also have the opportunity to work with a truly European advisory firm nationally and internationally.”

Rud Pedersen Group stands for high quality advice to find creative and pragmatic solutions for companies wanting to manoeuvre the public environment. The clients range from major international corporates to local start-ups, public bodies and business associations, helping to navigate policy and regulation, reputation, issues and crises, marketing and recruitment.

The Rud Pedersen Group works seamlessly across Europe through multi-skilled teams that offer the best of their expertise.

We are a leading European consultancy specialising in Public Affairs

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