We cut through
the complexity.

Europe’s foremost strategic public affairs firm.

Europe’s policy, regulatory, and communications landscape is as complex as it is consequential. Rud Pedersen helps organisations navigate it. With 20 offices in 19 European countries, we combine deep local insight with a coordinated European perspective, helping our clients protect value and shape outcomes. So you can engage effectively, wherever decisions are made.

What We Do

We bring political insight, strategic communication, and hands-on experience from inside government, public institutions, media, and industry. Our approach combines the full range of public affairs and government relations, strategic communications, and policy advisory. The result is advice that is informed, connected, and complete.
Public Affairs & Government Relations

We help organisations engage constructively with policymakers and institutions, shaping the decisions that define their operating environment. Our teams work across all levels of government and markets to ensure engagement is informed, credible, and aligned with broader business objectives

EU Affairs

We engage directly with the EU institutions – Commission, Parliament, and Council – helping organisations shape policy, anticipate legislative developments, and protect their interests at the European level. With deep experience of the EU’s legislative and regulatory processes, our EU expert teams are embedded in our local offices and in our Brussels office. We work at the centre of European decision-making, providing strategic counsel, institutional access, and real-time intelligence on the issues that matter to your business.

Strategic Communications & Reputation Management

We build credible narratives that strengthen reputation, support business positioning, and guide clients through moments of scrutiny. Our approach connects policy insight with communication strategy, ensuring consistency, credibility, and trust across audiences

Public Policy & Regulatory Strategy

We interpret emerging regulation and political dynamics, giving leaders the foresight to anticipate change and act decisively. By translating complex policy developments into clear strategic implications, we help organisations prepare early and position themselves effectively.

Stakeholder Engagement & Coalition Building

We align and mobilise the actors who influence outcomes, fostering the relationships and dialogue that enable constructive progress. From targeted engagement to broad-based coalitions, we help organisations build support grounded in shared understanding.

Issues, Crisis & Risk Advisory

We provide clear, steady counsel in fast-moving political, regulatory, media, and reputational challenges. By combining real-time insight with experienced judgment, we help leaders navigate uncertainty, manage risk, and protect value.

Integrated Local, National & European Campaigns

We design and deliver coordinated campaigns at local, national, and cross-border levels that connect political strategy, public engagement and mobilisation, communication, and on-the-ground execution. Our integrated approach ensures alignment across markets and decision-making arenas.

Sector-Specific Expertise

We bring specialised knowledge of Europe’s most highly regulated sectors, interpreting policy dynamics through the lens of industry realities. This sector insight strengthens strategy, sharpens engagement, and supports more effective outcomes.

Across Europe’s Centres of Decision-Making

20

Offices in Europe

700+

Consultants

100+

Shareholders
Rud Pedersen is Europe’s leading independent public affairs and strategic communications firm. Across the continent’s political and commercial capitals, our teams bring senior experience from politics, public service, media, and the private sector. Our expertise is local. Our perspective is European. Our reach is unmatched.

We give our clients the clarity, insight and capability to act effectively in and across European markets. We connect the dots, so you don’t have to.
“Europe’s political, regulatory, and reputational landscape defines business reality. Our role is to help leaders navigate it with clarity and confidence.”
Morten Rud Pedersen
CEO and Founder

Why Rud Pedersen

Specialists in Public Affairs & Government Relations
Public affairs is what we do, and we do it best. From government relations and policy advisory to the communications that shape reputation and stakeholder engagement – we help our clients navigate the full spectrum of political, regulatory, and reputational challenges with focus, precision, and impact.

By connecting engagement, insight, and execution, we help shape the conditions that enable sound policy, strong reputations, and sustained success across European markets.
Insider Experience
We come from the worlds we advise. Our teams are drawn from all levels of government, public service, and industry, giving us firsthand understanding of how decisions are made – and how to shape them.

This insider experience gives our clients exceptional clarity and the ability to turn strategy into results that deliver measurable policy and business impact.
Connected Across Europe
Europe’s political and regulatory landscape is shaped locally. With offices across Europe’s decision-making centres, we combine a coordinated European perspective with deep local insight, giving our clients the reach, intelligence, and capability to act effectively – wherever you need to be.

Our connected firm of advisors helps you anticipate change, align strategy, and engage decisively across European markets.
Constructive Impact
We bring business and government together to make progress possible. By fostering mutual understanding and translating complex interests into shared solutions, we help both sides shape policy, build trust, and deliver outcomes that strengthen Europe’s competitiveness and long-term prosperity.

Together, we help turn dialogue into decisions that move Europe forward.
One Firm, Partner-Led
We are one firm, owned and led by our partners. Our independence gives us the freedom to think boldly, act decisively, and stay accountable only to our clients and our values – ensuring integrity and excellence in everything we do.
Our success is directly tied to yours. We measure our impact by the results and value we help you achieve.

Sectors

Business and politics are inseparable across Europe’s interconnected markets. We provide expert public affairs and strategic communications guidance across all key sectors.
Chemicals, Metals & Resources

Chemicals, metals, and natural resources are subject to some of Europe’s most complex and far-reaching regulatory frameworks, shaped by environmental policy, industrial strategy, trade considerations, and public scrutiny. Policy decisions at EU and national level directly affect production, market access, and long-term investment.

Rud Pedersen supports organisations across chemicals, metals, and resources to navigate regulatory change, engage constructively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate regulatory developments, and shape frameworks that support competitiveness, resilience, and responsible resource use.

Defence & Security

Defence and security policy in Europe is shaped by complex procurement processes, cross-border cooperation, and heightened political and strategic scrutiny at both national and EU level.

Rud Pedersen supports companies operating in defence, security, and cyber domains through complex procurement and policy processes. We help clients identify and manage political risk, engage effectively with decision-makers, and navigate sensitive issues across jurisdictions. Throughout procurement and policy campaigns, we provide close strategic counsel and continuous monitoring, ensuring leaders are informed, prepared, and positioned at every stage.

Energy & Climate

Europe’s energy transition and climate agenda sit at the centre of political, regulatory, and societal debate. Companies operating in this space face complex and fast-moving expectations from policymakers, investors, and the public.

Rud Pedersen helps organisations navigate climate, energy, and sustainability policy with clarity and confidence. Drawing on deep political insight and experience from government and industry, we support clients to engage constructively with decision-makers, strengthen stakeholder relationships, and shape outcomes that support both long-term sustainability objectives and commercial performance.

Financial Services

Financial services in Europe operate within highly regulated and politically sensitive environments, shaped by supervisory frameworks, prudential regulation, and evolving policy priorities at EU and national level. Decisions by regulators and policymakers have direct implications for market access, risk management, and business models.

Rud Pedersen supports financial institutions and financial services providers to navigate regulatory change, engage effectively with policymakers and supervisory authorities, and manage political and reputational risk. We help clients understand policy direction, anticipate developments, and shape outcomes that support stability, competitiveness, and long-term growth.

FMCG

Fast-moving consumer goods companies operate at the intersection of regulation, public expectations, and intense market scrutiny. Policy decisions on sustainability, packaging, product standards, advertising, and consumer protection increasingly shape how FMCG businesses operate across Europe.

Rud Pedersen supports FMCG companies to navigate complex regulatory environments, engage constructively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate change, and shape outcomes that support brand resilience, market access, and long-term growth.

Food & Agriculture

Food and agriculture in Europe are shaped by regulatory frameworks, political priorities, and evolving expectations around sustainability, safety, and supply. Policy decisions at the EU and national level have direct implications for producers, processors, and the wider food value chain.

Rud Pedersen supports organisations across food and agriculture to navigate regulatory change, engage with policymakers, and manage political and reputational risk. We help clients understand policy direction, anticipate developments, and shape outcomes that support resilient, competitive, and sustainable food systems.

Geopolitics & Trade

Geopolitical tensions, trade policy, and economic security considerations are increasingly shaping Europe’s regulatory environment and commercial landscape. Decisions taken at EU and national level have direct implications for market access, supply chains, and investment.

Rud Pedersen supports organisations navigating geopolitical and trade-related challenges by providing political insight, strategic guidance, and effective engagement with policymakers. We help clients understand evolving dynamics, assess risk, and shape responses that protect value and support long-term international engagement.

Healthcare & Life Sciences

Healthcare and life sciences in Europe operate within highly regulated environments shaped by policy priorities, public funding decisions, and intense societal scrutiny. Regulatory frameworks at EU and national level influence market access, innovation, and patient outcomes.

Rud Pedersen supports organisations across healthcare and life sciences to navigate regulatory and policy complexity, engage effectively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate change, and shape environments that support innovation, access, and sustainable healthcare systems.

Industrial & Supply Chain

Europe’s industrial base and supply chains are increasingly shaped by geopolitical pressures, regulatory change, and strategic policy initiatives at EU and national level. Companies face growing scrutiny over resilience, security of supply, sustainability, and competitiveness.

Rud Pedersen supports organisations across industrial and supply chain sectors to navigate political and regulatory developments, manage risk, and engage effectively with policymakers. We help clients understand policy direction, anticipate disruption, and shape frameworks that support resilient supply chains and long-term industrial competitiveness.

Infrastructure & Urban Development

Infrastructure and urban development projects in Europe are shaped by multiple regulatory frameworks, political priorities, and intense public and stakeholder scrutiny. Decision-making often spans multiple levels of government and requires careful coordination across jurisdictions.

Rud Pedersen supports organisations involved in infrastructure and urban development to navigate policy processes, manage political risk, and engage constructively with decision-makers and stakeholders. Drawing on deep public sector experience and local insight across Europe, we help clients move projects forward, align interests, and shape outcomes that support long-term development and economic growth.

Mobility Services

Mobility services in Europe are evolving rapidly, shaped by regulatory change, technological innovation, and shifting expectations around sustainability, safety, and urban transport. Policy decisions increasingly influence how new mobility models are developed, deployed, and scaled.

Rud Pedersen supports organisations operating in mobility services to navigate regulatory frameworks, engage with policymakers, and manage political and reputational considerations. We help clients understand policy direction, anticipate change, and shape environments that enable innovation while aligning with public priorities.

Technology & Innovation Policy

Technology and innovation policy in Europe is shaped by rapid change, evolving regulatory frameworks, and heightened political and public scrutiny. Decisions on digital regulation, data, competition, and innovation governance increasingly influence how technologies are developed, deployed, and scaled.

Rud Pedersen supports organisations operating in technology and innovation to navigate regulatory complexity, engage effectively with policymakers, and manage political and reputational considerations. We help clients understand policy direction, anticipate change, and shape environments that support responsible innovation, competitiveness, and long-term growth.

Transport, Freight & Logistics

Transport, freight, and logistics are central to Europe’s economic resilience and competitiveness, and are increasingly shaped by regulation, sustainability objectives, and cross-border policy coordination. Companies operating in this space face complex and evolving expectations at EU, national, and local levels.

Rud Pedersen supports organisations across transport and logistics to navigate regulatory change, engage with policymakers, and manage political and reputational risk. With insight into how decisions are made across Europe’s transport and mobility systems, we help clients anticipate developments, align strategy, and shape outcomes that support efficient, reliable, and sustainable movement of goods and people.

Meet our team

James Stevens
Managing Partner, Brussels
Gergana Aneva
Managing Director, Bulgaria
Milly Doolan
Managing Partner, Croatia
Jakub Hudec
Country Manager, Czechia
Jens Hjorth-Larsen
CEO & Partner, Denmark
Karri Kattelus
Partner, Finland
Nicolas Castex
Managing Director, France
Hendrik Hagemann
Managing Partner, Germany
Luigi Ferrata
Managing Partner, Italy
Marije Laffeber
Managing Director
Kristian Hvilen
Managing Partner, Norway
Izabela Van den Bossche
Managing Partner, Poland
Diego Sanjuanbenito
Managing Partner, Spain
Mattias Zackrisson
Managing Partner, Sweden
Myron Wasylyk
Managing Partner, Ukraine
Jo Tanner
Managing Partner, UK

Get in Touch

Whatever the public affairs, regulatory, or communications challenge, wherever in Europe you need us, we are ready to help. Reach out directly or connect with one of our local offices.

Contact us at [email protected], or connect directly with one of our offices below.

Select a country below to view local office contact details.

Our Offices
  • Global