We cut through the complexity.

Rud Pedersen is Europe’s foremost strategic public affairs firm, helping you to navigate political, regulatory and reputational complexity, protect value, and drive sustainable growth.

Europe

Both a tapestry and a patchwork: interconnected yet diverse. Success here demands a deep understanding of how Europe works, and agile navigation across multiple systems of power.

In today’s era of heightened public scrutiny and accountability, we enable clients to deepen understanding, build resilient reputations, and shape outcomes that advance business performance and public trust.

“Europe’s political, regulatory, and reputational landscape defines business reality. Our role is to help leaders navigate it with clarity and confidence.”

Morten Rud Pedersen

CEO and Founder

This landscape demands advisors of a different calibre

With offices across Europe, we bring deep local insight alongside a coordinated European perspective. Our teams, drawn from all levels of government, institutions, and industry, offer unrivalled political expertise and on-the-ground presence, helping organisations engage effectively – wherever decisions are made.

Why Rud Pedersen

Specialists in Public Affairs & Government Relations

Public affairs is what we do, and we do it best. From government relations and policy advisory to the communications that shape reputation and stakeholder engagement – we help our clients navigate the full spectrum of political, regulatory, and reputational challenges with focus, precision, and impact.

By connecting engagement, insight, and execution, we help shape the conditions that enable sound policy, strong reputations, and sustained success across European markets.

Insider Experience

We come from the worlds we advise. Our teams are drawn from all levels of government, public service, and industry, giving us firsthand understanding of how decisions are made – and how to shape them.

This insider experience gives our clients exceptional clarity and the ability to turn strategy into results that deliver measurable policy and business impact.

Connected Across Europe

Europe’s political and regulatory landscape is shaped locally. With offices across Europe’s decision-making centres, we offer a coordinated European perspective and deep local insight, giving our clients the reach, intelligence, and capability to act effectively – wherever you need to be.

Our connected firm of advisors helps you anticipate change, align strategy, and engage decisively across European markets.

Constructive Impact

We bring business and government together to make progress possible. By fostering mutual understanding and translating complex interests into shared solutions, we help both sides shape policy, build trust, and deliver outcomes that strengthen Europe’s competitiveness and long-term prosperity.

Together, we help turn dialogue into decisions that move Europe forward.

One Firm, Partner Led

We are one firm, owned and led by our partners. Our independence gives us the freedom to think boldly, act decisively, and stay accountable only to our clients and our values, ensuring integrity and excellence in everything we do.

Our success is directly tied to yours. We measure our impact by the results and value we help you achieve.

Services

We bring together political insight, strategic communication, and hands-on experience from inside government, institutions, and industry to help clients move with clarity and confidence.

Public Affairs & Government Relations

We help organisations engage constructively with policymakers and institutions, shaping the decisions that define their operating environment. Our teams work across all levels of politics and markets to ensure engagement is informed, credible, and aligned with broader business objectives.

Policy Strategy & Regulatory Intelligence

We interpret emerging regulation and political dynamics, giving leaders the foresight to anticipate change and act decisively. By translating complex policy developments into clear strategic implications, we help organisations prepare early and position themselves effectively.

Strategic Communications & Reputation Management

We build credible narratives that strengthen reputation, support licence to operate, and guide clients through moments of scrutiny. Our approach connects policy insight with communication strategy, ensuring consistency, credibility, and trust across audiences.

Stakeholder Engagement & Coalition Building

We align and mobilise the actors who influence outcomes, fostering the relationships and dialogue that enables constructive progress. From targeted engagement to broad-based coalitions, we help organisations build support grounded in shared understanding.

Issues, Crisis & Risk Advisory

We provide clear, steady counsel in fast-moving political, regulatory, media, and reputational challenges. By combining real-time insight with experienced judgment, we help leaders navigate uncertainty, manage risk, and protect value.

Integrated Local, National and European Campaigns

We design and deliver coordinated campaigns at local, national, and cross-border levels that connect political strategy, public engagement and mobilisation, communication, and on-the-ground execution. Our integrated approach ensures alignment across markets and decision-making arenas.

Sector-Specific Expertise

We bring specialised knowledge of Europe’s most highly regulated sectors, interpreting policy dynamics through the lens of industry realities. This sector insight strengthens strategy, sharpens engagement, and supports more effective outcomes.

Digital Service Development

We support the development of digital services that strengthen engagement, insight, and delivery across public affairs and communications, ensuring digital tools and platforms are aligned with strategic objectives.

Social Media Management

We manage social media activity in complex political and regulatory environments, supporting clear positioning, credible engagement, and consistent narrative across channels.

Brand Marketing

We support brand marketing initiatives that reinforce positioning, strengthen reputation, and ensure coherence between public affairs, communications, and wider brand activity.

Talent Advisory and Recruitment

We provide talent advisory and recruitment support informed by deep understanding of political systems, institutions, and regulated markets, helping organisations identify and secure the expertise they need.

Sectors

Business and politics are inseparable across Europe’s interconnected markets. We specialise in expert guidance across all key sectors.

Chemicals, Metals & Resources

Chemicals, metals, and natural resources are subject to some of Europe’s most complex and far-reaching regulatory frameworks, shaped by environmental policy, industrial strategy, trade considerations, and public scrutiny. Policy decisions at the EU and national level directly affect production, market access, and long-term investment.

Rud Pedersen supports organisations across chemicals, metals, and resources to navigate regulatory change, engage constructively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate regulatory developments, and shape frameworks that support competitiveness, resilience, and responsible resource use.

Defence & Security

Defence and security policy in Europe is shaped by complex procurement processes, cross-border cooperation, and heightened political and strategic scrutiny at both national and EU level.

Rud Pedersen supports companies operating in defence, security, and cyber domains through complex procurement and policy processes. We help clients identify and manage political risk, engage effectively with decision-makers, and navigate sensitive issues across jurisdictions. Throughout procurement and policy campaigns, we provide close strategic counsel and continuous monitoring, ensuring leaders are informed, prepared, and positioned at every stage.

Energy & Climate

Europe’s energy transition and climate agenda sit at the centre of political, regulatory, and societal debate. Companies operating in this space face complex and fast-moving expectations from policymakers, investors, and the public.

Rud Pedersen helps organisations navigate climate, energy, and sustainability policy with clarity and confidence. Drawing on deep political insight and experience from government and industry, we support clients to engage constructively with decision-makers, strengthen stakeholder relationships, and shape outcomes that support both long-term sustainability objectives and commercial performance.

Financial Services

Financial services in Europe operate within highly regulated and politically sensitive environments, shaped by supervisory frameworks, prudential regulation, and evolving policy priorities at the EU and national level. Decisions by regulators and policymakers have direct implications for market access, risk management, and business models.

Rud Pedersen supports financial institutions and financial services providers to navigate regulatory change, engage effectively with policymakers and supervisory authorities, and manage political and reputational risk. We help clients understand policy direction, anticipate developments, and shape outcomes that support stability, competitiveness, and long-term growth.

FMCG

Fast-moving consumer goods companies operate at the intersection of regulation, public expectations, and intense market scrutiny. Policy decisions on sustainability, packaging, product standards, advertising, and consumer protection increasingly shape how FMCG businesses operate across Europe.

Rud Pedersen supports FMCG companies to navigate complex regulatory environments, engage constructively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate change, and shape outcomes that support brand resilience, market access, and long-term growth.

Food & Agriculture

Food and agriculture in Europe are shaped by regulatory frameworks, political priorities, and evolving expectations around sustainability, safety, and supply. Policy decisions at the EU and national level have direct implications for producers, processors, and the wider food value chain.

Rud Pedersen supports organisations across food and agriculture to navigate regulatory change, engage with policymakers, and manage political and reputational risk. We help clients understand policy direction, anticipate developments, and shape outcomes that support resilient, competitive, and sustainable food systems.

Geopolitics & Trade

Geopolitical tensions, trade policy, and economic security considerations are increasingly shaping Europe’s regulatory environment and commercial landscape. Decisions taken at the EU and national level have direct implications for market access, supply chains, and investment.

Rud Pedersen supports organisations navigating geopolitical and trade-related challenges by providing political insight, strategic guidance, and effective engagement with policymakers. We help clients understand evolving dynamics, assess risk, and shape responses that protect value and support long-term international engagement.

Healthcare & Life Sciences

Healthcare and life sciences in Europe operate within highly regulated environments shaped by policy priorities, public funding decisions, and intense societal scrutiny. Regulatory frameworks at the EU and national level influence market access, innovation, and patient outcomes.

Rud Pedersen supports organisations across healthcare and life sciences to navigate regulatory and policy complexity, engage effectively with policymakers and stakeholders, and manage political and reputational risk. We help clients understand policy direction, anticipate change, and shape environments that support innovation, access, and sustainable healthcare systems.

Industrial & Supply Chain

Europe’s industrial base and supply chains are increasingly shaped by geopolitical pressures, regulatory change, and strategic policy initiatives at the EU and national level. Companies face growing scrutiny over resilience, security of supply, sustainability, and competitiveness.

Rud Pedersen supports organisations across industrial and supply chain sectors to navigate political and regulatory developments, manage risk, and engage effectively with policymakers. We help clients understand policy direction, anticipate disruption, and shape frameworks that support resilient supply chains and long-term industrial competitiveness.

Infrastructure & Urban Development

Infrastructure and urban development projects in Europe are shaped by multiple regulatory frameworks, political priorities, and intense public and stakeholder scrutiny. Decision-making often spans multiple levels of government and requires careful coordination across jurisdictions.

Rud Pedersen supports organisations involved in infrastructure and urban development to navigate policy processes, manage political risk, and engage constructively with decision-makers and stakeholders. Drawing on deep public sector experience and local insight across Europe, we help clients move projects forward, align interests, and shape outcomes that support long-term development and economic growth.

Mobility Services

Mobility services in Europe are evolving rapidly, shaped by regulatory change, technological innovation, and shifting expectations around sustainability, safety, and urban transport. Policy decisions increasingly influence how new mobility models are developed, deployed, and scaled.

Rud Pedersen supports organisations operating in mobility services to navigate regulatory frameworks, engage with policymakers, and manage political and reputational considerations. We help clients understand policy direction, anticipate change, and shape environments that enable innovation while aligning with public priorities.

Technology & Innovation Policy

Technology and innovation policy in Europe is shaped by rapid change, evolving regulatory frameworks, and heightened political and public scrutiny. Decisions on digital regulation, data, competition, and innovation governance increasingly influence how technologies are developed, deployed, and scaled.

Rud Pedersen supports organisations operating in technology and innovation to navigate regulatory complexity, engage effectively with policymakers, and manage political and reputational considerations. We help clients understand policy direction, anticipate change, and shape environments that support responsible innovation, competitiveness, and long-term growth.

Transport, Freight & Logistics

Transport, freight, and logistics are central to Europe’s economic resilience and competitiveness, and are increasingly shaped by regulation, sustainability objectives, and cross-border policy coordination. Companies operating in this space face complex and evolving expectations at the EU, national, and local levels.

Rud Pedersen supports organisations across transport and logistics to navigate regulatory change, engage with policymakers, and manage political and reputational risk. With insight into how decisions are made across Europe’s transport and mobility systems, we help clients anticipate developments, align strategy, and shape outcomes that support efficient, reliable, and sustainable movement of goods and people.

Contact us

With teams in more than 20 European markets, our local offices work closely together to provide seamless support within and across borders, ensuring you have access to the right expertise wherever you operate.

Contact us at [email protected], or connect directly with one of our offices below.

Select a country below to view local office contact details.

Our Offices