Alona Cherkassky

Strategic Communications Director, UK

Alona leads strategic communications advisory for a broad range of clients in sectors including chemicals and industrials, food and drink, financial services, and litigation. By utilising integrated practices in communications and reputation management, she helps clients navigate issues including crisis management, corporate identity, online representation, and media relations.

A former US network news producer and writer, Alona has a first-hand experience of working in the news industry and developing stories and documentaries for global audiences. Prior to joining Rud Pedersen, Alona led global communications and media accounts at FleishmanHillard and BCW, working with international governments, as well as defence and technology firms. Before consulting, she supported United Nations agencies with communications programmes designed to foster development and manage humanitarian crises, including the Haiti earthquake of 2010. Alona grew up in the United States and speaks fluent Russian.