Our experts bring decades of valuable experience to advise clients on how to affect change at the highest level in the Bulgarian market.

Our network and knowledge of the ever-changing political climate helps us navigate policy changes for our clients.

We create synergy between brand and business to improve relations with media and key stakeholders.

About the Sofia office

Meet Gergana Aneva

We are ambitious and ensure our solutions have the highest professional quality.

Quality

We focus on our clients’ business challenges, and what they need to do to meet them.

Business Focus

Our advice ensures we deliver where the client does not have the resources to develop or implement actions alone.

Creativity

Our approach

Rud Pedersen Group are a leading European communications and public affairs consultancy. The Group provides clear advice and practical support for organisations engaged in public discourse, to assist them in achieving their strategic objectives in a complex world.
“In the past couple of years, we have moved from our roots as a Nordic company to a European company. In that we are looking at important markets in Eastern as well as Southern Europe. Our growth has always been as a response to meeting clients’ needs – and we see these opportunities in Bulgaria as we speak,” says Morten Rud Pedersen. “We value our long-term relationships and exciting challenges, advising our clients in an increasing number of cultural and professional areas. Today we are a leading European public affairs and communications consultancy, with a Nordic heritage of transparency, pragmatism, and accessibility.”
The new office is led by Gergana Aneva, who among other things has a background as Head of the Cabinet of the Deputy Prime Minister of Bulgaria for Demographic and Social Policies and years of experience in the European Parliament in Brussels. She joins the Rud Pedersen Group with more than sixteen years of experience in advising national and international corporations, governments, and the public sector. Recently, Ms Aneva was a director at the state administration in Bulgaria dealing with its modernization, digital transformation, and e-governance.
“I am honoured to join such a reputable and ethical firm with a competent and experienced team across Europe”, says Gergana Aneva. “We are already getting started and connecting with colleagues in other offices, and although we are a small team today, we can really feel the strength of the group to support us. Not only will we offer international clients advice in the Bulgarian market, but Bulgarian companies will also have the opportunity to work with a truly European advisory firm nationally and internationally.”
Rud Pedersen Group stands for high quality advice to find creative and tailor made solutions for companies wanting to understand the public environment. The clients range from major international corporates to local start-ups, public bodies and business associations, helping to navigate policy and regulation, reputation, issues and crises, marketing and recruitment.
Rud Pedersen Group work seamlessly across Europe through multi-skilled teams that offer the best of their expertise.

We are a leading European public affairs and strategic communications consultancy

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