Rud Pedersen expands its Swedish partner group with addition of Kathrin Österlund

Morten Rud Pedersen, Founder, Chair of the Board, and majority owner of Rud Pedersen Sweden as well as CEO of Rud Pedersen Group, commented as follows: "Kathrin Österlund is both a commercial force to be reckoned with within the company and a very important component both in terms of what we offer the market as well as internally. She is a team player who knows how to gain, retain, and develop both business and trust. I speak for the entire Swedish partner group when I say that we are extremely happy to welcome Kathrin as a new partner."

Mattias Zackrisson, Managing Partner of Rud Pedersen Sweden said: “We’re proud to announce that Kathrin, who has been a vital part of our company since 2019, is now stepping into the role of partner. Her unwavering dedication, strong leadership skills, and deep understanding of our business have played a key role in our success. Elevating her to partner is a natural and well-deserved progression - and a clear reflection of both her impact and our commitment to growing with the right people at the helm as we shape the future.”

Kathrin Österlund commented as follows: "I am both happy and grateful for this opportunity and I look forward to working together with the partner group and all my dedicated colleagues in the onward journey to develop the firm. What we achieve together for our clients makes a difference and I am convinced our client offering will play a vital role in the future as well. At the very least, ongoing geopolitical shifts and business’s needs and ambitions, the green transition, and digitalisation are increasing the demand for well-informed, strategic advice."

In 2025, Rud Pedersen Sweden's partner group consists of eight (8) people: Morten Rud Pedersen, Mattias Zackrisson, Ella Bohlin, Roger Hällhag, Jan-Evert Rådhström, Henrik Sjöholm, Bertil Kinnunen, and Kathrin Österlund. Rud Pedersen was founded in Sweden in 2003 and Rud Pedersen Group's 600+ employees are located in 19 countries.

About Rud Pedersen Group
The Rud Pedersen Group is a partner-led and independently owned public affairs and strategic communications agency. Founded in 2003 by Morten Rud Pedersen in Sweden, the agency has grown from a single-person operation to over 600 highly specialized partners and employees, operating in 20 offices across 19 European countries. Rud Pedersen specialises in government relations, public and regulatory affairs, communications, and issue management. By combining a deep understanding of political systems and influencing mechanisms with public relations expertise, Rud Pedersen assists clients in navigating societal, political, and market dynamics relevant to their businesses. The agency equips clients with the tools needed to achieve their business objectives through public affairs and communication efforts at local, national, and EU levels.