Based in Stockholm, with our reach extending across Sweden from north to south, Rud Pedersen Sweden advises organisations navigating Sweden’s political, regulatory, and reputational landscape. We help clients engage with decision-makers and anticipate the developments that shape Sweden’s policy environment.
Sweden’s consensus-driven political culture, coalition governance, and strong institutional frameworks make it a distinctive policy environment. Decisions are shaped through parliamentary processes, cross-party negotiation, and structured engagement with organised interests. A well-established regulatory culture and active public debate influence outcomes across every sector.
With over 40 consultants and advisers across Sweden, Rud Pedersen is Sweden’s leading public affairs group. Our team brings deep experience from across the political spectrum and every level of Swedish society
Sweden’s political system is characterised by minority governments, consensus-seeking across party lines, and a strong tradition of structured dialogue between government, industry, and civil society. Parliamentary committees, government inquiries (SOU), and the referral process (remiss) create multiple entry points for engagement. Coalition dynamics, municipal autonomy, and EU membership add further complexity. Rud Pedersen helps clients interpret these dynamics, identify the right moments for engagement, and position themselves credibly within Sweden’s political landscape.
We combine political insight with regulatory understanding and strategic communications to give clients clarity and confidence. As one brand, with consultants from diverse professional backgrounds and levels of experience, we offer a comprehensive range of expertise, from public affairs and government relations through to strategic communications, and executive recruitment. We align policy analysis, stakeholder engagement, and reputational strategy so that every element of a client’s effort reinforces the others.
Our Stockholm office on Klarabergsgatan serves as Rud Pedersen’s group headquarters. The Swedish operation is led by Managing Partner Mattias Zackrisson, with dedicated leadership across public affairs, communications, and executive recruitment. Senior partners are directly involved in client work, ensuring accountability, strategic judgement, and practical experience at every stage.
Local footprint:
• Over 40 consultants and advisers across all of Sweden, offering Sweden’s broadest public affairs capability
• Sector expertise spanning healthcare, energy and sustainability, defence, infrastructure and transport, finance, technology, and FMCG
• Team drawn from senior roles in politics, government, media, business, and civil society across Sweden
Clients turn to Rud Pedersen Sweden when political, regulatory, or reputational developments create business-critical moments, and for long-term support in managing change and strengthening their position over time.
We bring together political insight, regulatory expertise, and communications capability to help organisations navigate Sweden’s policy environment. From political risk assessment and strategic analysis through to advocacy, crisis management, and public positioning, we work as an integrated team ensuring that every element of a client’s public affairs effort reinforces their broader business objectives.
We help organisations engage constructively with policymakers and institutions, shaping the decisions that define their operating environment. Our teams work across all levels of government and markets to ensure engagement is informed, credible, and aligned with broader business objectives.
We interpret emerging regulation and political dynamics, giving leaders the foresight to anticipate change and act decisively. By translating complex policy developments into clear strategic implications, we help organisations prepare early and position themselves effectively.
We help organisations communicate with credibility, strengthen reputation, and navigate moments of public and media scrutiny. Our approach connects policy insight, communications strategy, and media engagement, ensuring consistency, credibility, and trust across audiences.
We align and mobilise the actors who influence outcomes, fostering the relationships and dialogue that enable constructive progress. From targeted engagement to broad-based coalitions, we help organisations build support grounded in shared understanding.
We provide clear, steady counsel in fast-moving political, regulatory, media, and reputational challenges. By combining real-time insight with experienced judgment, we help leaders navigate uncertainty, manage risk, and protect value.
We design and deliver coordinated campaigns at local, national, and cross-border levels that connect political strategy, public engagement and mobilisation, communication, and on-the-ground execution. Our integrated approach ensures alignment across markets and decision-making arenas.
We bring specialised knowledge of Europe’s most highly regulated sectors, interpreting policy dynamics through the lens of industry realities. This sector insight strengthens strategy, sharpens engagement, and supports more effective outcomes.
Chemicals, metals, and natural resources are governed by some of Europe’s most complex regulatory frameworks, shaped by environmental policy, industrial strategy, trade considerations, and public scrutiny. Policy decisions at EU and national level directly affect production, market access, and long-term investment.
Rud Pedersen advises organisations across chemicals, metals, and resources on regulatory change, political risk, and stakeholder engagement. We help clients understand policy direction, anticipate developments, and engage constructively on frameworks affecting competitiveness, resilience, and responsible resource use.
Contact: Karin Pousard
Defence and security policy in Europe is shaped by complex procurement processes, cross-border cooperation, and heightened political and strategic scrutiny at national and EU level.
Rud Pedersen advises organisations operating in defence, security, and cyber domains on procurement and policy challenges. We help clients manage political risk, engage effectively with decision-makers, and navigate sensitive issues across jurisdictions, providing close strategic counsel throughout procurement and policy processes.
Contact: Roger Hällhag
Energy and climate policy sit at the centre of political, regulatory, and societal debate in Europe. Organisations operating in this space face fast-moving expectations from policymakers, investors, and the public.
Rud Pedersen advises clients on climate, energy, and sustainability policy, supporting engagement with decision-makers and stakeholders on transition frameworks, regulation, and investment. Our advice helps organisations position themselves constructively within debates shaping Europe’s energy transition and long-term competitiveness.
Contact: Karin Pousard
Energy and climate policy sit at the centre of political, regulatory, and societal debate in Europe. Organisations operating in this space face fast-moving expectations from policymakers, investors, and the public.
Rud Pedersen advises clients on climate, energy, and sustainability policy, supporting engagement with decision-makers and stakeholders on transition frameworks, regulation, and investment. Our advice helps organisations position themselves constructively within debates shaping Europe’s energy transition and long-term competitiveness.
Contact: Karin Pousard
FMCG companies operate at the intersection of regulation, public expectations, and intense market scrutiny. Policy decisions on sustainability, packaging, product standards, and consumer protection increasingly shape how businesses operate.
Rud Pedersen advises FMCG companies on regulatory and political developments, helping them anticipate change, engage constructively with policymakers and stakeholders, and manage reputational risk affecting brand resilience and market access.
Contact: Karin Pousard
Food and agriculture are shaped by regulatory frameworks, political priorities, and evolving expectations around sustainability, safety, and supply. Policy decisions have direct implications across the food value chain.
Rud Pedersen advises organisations across food and agriculture on regulatory change, political engagement, and stakeholder management. We help clients understand policy direction, anticipate developments, and engage effectively on issues affecting resilience, competitiveness, and sustainability.
Contact: Karin Pousard
Geopolitical tensions and trade policy are increasingly shaping Europe’s regulatory environment and commercial landscape, with direct implications for market access, supply chains, and investment.
Rud Pedersen advises organisations navigating geopolitical and trade-related challenges, providing political insight and strategic guidance. We help clients assess risk, understand evolving dynamics, and engage effectively with policymakers on international and trade-related issues.
Contact: Roger Hällhag
Healthcare and life sciences operate within highly regulated environments shaped by policy priorities, public funding decisions, and societal scrutiny. Regulatory frameworks influence innovation, access, and delivery.
Rud Pedersen advises organisations across healthcare and life sciences on policy and regulatory developments, political engagement, and reputational considerations. We help clients anticipate change and engage effectively on issues affecting innovation, access, and sustainable healthcare systems.
Contact: Ella Bohlin
Europe’s industrial base and supply chains are increasingly shaped by geopolitical pressures, regulatory change, and strategic policy initiatives. Organisations face growing scrutiny around resilience, sustainability, and competitiveness.
Rud Pedersen advises organisations across industrial and supply chain sectors on political and regulatory developments. We help clients understand policy direction, anticipate disruption, and engage effectively on frameworks affecting resilience and long-term industrial competitiveness.
Contact: Kathrin Österlund
Infrastructure and urban development are shaped by complex regulatory frameworks, political priorities, and strong public and stakeholder scrutiny. Decision-making often spans multiple levels of government and planning authorities.
Rud Pedersen advises organisations operating in infrastructure and urban development on policy and planning frameworks, political risk, and stakeholder engagement. We help clients understand decision-making dynamics and engage effectively on issues affecting long-term development and investment certainty.
Contact: Bertil Kinnunen
Mobility services are evolving rapidly, shaped by regulatory change, technological innovation, and shifting expectations around sustainability, safety, and urban transport.
Rud Pedersen advises organisations operating in mobility services on regulatory frameworks, political engagement, and reputational considerations. We help clients anticipate policy direction and engage effectively on environments enabling innovation while aligning with public priorities.
Contact: Kathrin Österlund
Technology, ICT, and innovation policy are shaped by rapid change, evolving regulatory frameworks, and heightened political and public scrutiny. Decisions on digital regulation, data governance, competition, and infrastructure increasingly influence how technologies and services are deployed.
Rud Pedersen advises organisations across technology and ICT on regulatory complexity, political engagement, and reputational risk. We help clients anticipate developments and engage effectively on policies supporting responsible innovation and long-term competitiveness.
Contact: Kathrin Österlund
Transport, freight, and logistics are central to Europe’s economic resilience and are increasingly shaped by regulation, sustainability objectives, and cross-border coordination.
Rud Pedersen advises organisations across transport and logistics on regulatory change, political engagement, and reputational risk. We help clients anticipate developments and engage effectively on policies supporting efficient, reliable, and sustainable movement of goods and people.
As the home market and headquarters of Rud Pedersen, our Swedish offices sit at the centre of an integrated European firm spanning more than 20 offices. Swedish policy developments inform our European advisory work, and insight from capitals across the continent flows back to our Swedish team.
Whether a client needs coordinated advocacy across multiple markets, support for EU-level engagement that complements Swedish positioning, or insight into how European developments affect the Swedish landscape, our connected approach ensures coherence, local grounding.
Stockholm
Rud Pedersen Sweden
Klarabergsgatan 60 1tr,
111 21 Stockholm,
Sweden
Managing Partner: Mattias Zackrisson
We are always interested in connecting with talented individuals who want to be part of Rud Pedersen Sweden.
Our recruitment needs change over time, and while we may not always have an open position that matches your profile, we welcome spontaneous applications from people who are interested in future opportunities with us.
If you would like to be considered for upcoming roles, please send in your application via the form.
