Based in Kyiv, Rud Pedersen Ukraine advises international organisations engaging with and investing in Ukraine, and Ukrainian businesses with strategic interests across the EU. We serve as a trusted bridge between Ukraine and the wider European policy community.
Rud Pedersen
in Ukraine
Public Affairs in Ukraine
Ukraine’s transformative political moment, EU accession pathway, and rebuilding priorities create one of Europe’s most consequential and dynamic policy environments. Decisions are shaped within the Verkhovna Rada (the Parliament of Ukraine), across government ministries, and through an evolving relationship with European institutions. International investment frameworks, reconstruction governance, and reform commitments add unprecedented complexity.
Our Kyiv team brings together internationally accomplished business professionals, seasoned diplomats, military experts, and former politicians with more than three decades of combined expertise. We understand the challenges faced by companies doing business in Ukraine now and in the future, offering a comprehensive perspective that positions clients both internally and externally.
Navigating Ukraine
How decisions are shaped in Ukraine
Ukraine’s political and institutional landscape is undergoing historic transformation, with EU accession negotiations, reconstruction governance, and reform implementation reshaping the policy environment. Decisions are influenced by parliamentary processes, presidential initiatives, ministerial coordination, and increasing alignment with EU standards and expectations. International donor frameworks and defence priorities add further dimensions. Rud Pedersen helps clients interpret these dynamics, identify engagement opportunities, and position themselves credibly within Ukraine’s evolving political landscape.
How we work
We operate in two directions: advising international companies, institutions, and organisations looking to engage with, invest in, and develop business in Ukraine, while also supporting Ukrainian businesses with strategic interests in the EU marketplace and beyond. Our approach combines local political insight with European-level advisory, acting as a bridge-builder for a wider integrated Europe in which Ukraine plays an important role.
Our office at Maidan Nezalezhnosti places us at the symbolic and institutional centre of Kyiv. The team is led by Managing Partner Myron Wasylyk, with senior advisers bringing backgrounds in diplomacy, business, military expertise, and government. Leadership is directly involved in client work, ensuring accountability, practical insight, and strategic judgement throughout every engagement.
On the ground in Kyiv
Our office at Maidan Nezalezhnosti places us at the symbolic and institutional centre of Kyiv. The team is led by Managing Partner Myron Wasylyk, with senior advisers bringing backgrounds in diplomacy, business, military expertise, and government. Leadership is directly involved in client work, ensuring accountability, practical insight, and strategic judgement throughout every engagement.
“Rud Pedersen took an unprecedented and bold decision to enter the Ukrainian market shortly after the beginning of the full-scale invasion to stand in solidarity with the Ukrainian people. For dozens of businesses and organizations, we’ve successfully advised and navigated through the war-time and crisis decision-making environment. We’re proud to have helped clients sustain reputations, grow investments, meet fluid customer demands and help ordinary people.”
When Clients Turn to Us
Clients turn to Rud Pedersen Ukraine when political, regulatory, or strategic developments create business-critical moments:
- Market entry, investment, or business development in Ukraine requiring political and regulatory navigation
- EU accession-related reforms or regulatory alignment affecting operations or market access
- Reconstruction governance and international investment frameworks creating engagement opportunities
- Ukrainian businesses seeking strategic positioning and advocacy in EU markets
- Cross-border mandates requiring coordinated engagement across Kyiv, Brussels, and European capitals
- Reputation and crisis management issues
In each case, our objective is to support business strategy within the realities of Ukraine’s evolving political and institutional landscape.
How We Support Clients
We bring together political insight, regulatory expertise, and strategic communications to help organisations navigate Ukraine’s policy environment. From risk analysis and advocacy through to strategic communications and stakeholder engagement, we work as an integrated team ensuring that every element of a client’s public affairs effort reinforces their broader objectives in both the Ukrainian and European context.
Services
We bring together political insight, strategic communication, and hands-on experience to help businesses and organisations navigate Ukraine’s political and regulatory environment with clarity and confidence.
Public Affairs & Government Relations
We help organisations engage constructively with policymakers and institutions, shaping the decisions that define their operating environment. Our teams work across all levels of government and markets to ensure engagement is informed, credible, and aligned with broader business objectives.
Policy Strategy & Regulatory Intelligence
We interpret emerging regulation and political dynamics, giving leaders the foresight to anticipate change and act decisively. By translating complex policy developments into clear strategic implications, we help organisations prepare early and position themselves effectively.
Strategic Communications & Reputation Management
We build credible narratives that strengthen reputation, support business positioning, and guide clients through moments of scrutiny. Our approach connects policy insight with communication strategy, ensuring consistency, credibility, and trust across audiences.
Stakeholder Engagement & Coalition Building
We align and mobilise the actors who influence outcomes, fostering the relationships and dialogue that enable constructive progress. From targeted engagement to broad-based coalitions, we help organisations build support grounded in shared understanding.
Issues, Crisis & Risk Advisory
We provide clear, steady counsel in fast-moving political, regulatory, media, and reputational challenges. By combining real-time insight with experienced judgment, we help leaders navigate uncertainty, manage risk, and protect value.
Integrated Local, National and European Campaigns
We design and deliver coordinated campaigns at local, national, and cross-border levels that connect political strategy, public engagement and mobilisation, communication, and on-the-ground execution. Our integrated approach ensures alignment across markets and decision-making arenas.
Sector-Specific Expertise
We bring specialised knowledge of Europe’s most highly regulated sectors, interpreting policy dynamics through the lens of industry realities. This sector insight strengthens strategy, sharpens engagement, and supports more effective outcomes.
Sectors
Business and policy are inseparable in Ukraine’s transformative moment. Reconstruction priorities, EU alignment, and reform commitments shape outcomes across every sector. We bring expert guidance grounded in local knowledge and European perspective.
Defence & Security
Defence and security policy in Europe is shaped by complex procurement processes, cross-border cooperation, and heightened political and strategic scrutiny at national and EU level.
Rud Pedersen advises organisations operating in defence, security, and cyber domains on procurement and policy challenges. We help clients manage political risk, engage effectively with decision-makers, and navigate sensitive issues across jurisdictions, providing close strategic counsel throughout procurement and policy processes.
Energy & Climate
Energy and climate policy sit at the centre of political, regulatory, and societal debate in Europe. Organisations operating in this space face fast-moving expectations from policymakers, investors, and the public.
Rud Pedersen advises clients on climate, energy, and sustainability policy, supporting engagement with decision-makers and stakeholders on transition frameworks, regulation, and investment. Our advice helps organisations position themselves constructively within debates shaping Europe’s energy transition and long-term competitiveness.
FMCG
FMCG companies operate at the intersection of regulation, public expectations, and intense market scrutiny. Policy decisions on sustainability, packaging, product standards, and consumer protection increasingly shape how businesses operate.
Rud Pedersen advises FMCG companies on regulatory and political developments, helping them anticipate change, engage constructively with policymakers and stakeholders, and manage reputational risk affecting brand resilience and market access.
Healthcare & Life Sciences
Healthcare and life sciences operate within highly regulated environments shaped by policy priorities, public funding decisions, and societal scrutiny. Regulatory frameworks influence innovation, access, and delivery.
Rud Pedersen advises organisations across healthcare and life sciences on policy and regulatory developments, political engagement, and reputational considerations. We help clients anticipate change and engage effectively on issues affecting innovation, access, and sustainable healthcare systems.
Infrastructure & Urban Development
Infrastructure and urban development are shaped by complex regulatory frameworks, political priorities, and strong public and stakeholder scrutiny. Decision-making often spans multiple levels of government and planning authorities.
Rud Pedersen advises organisations operating in infrastructure and urban development on policy and planning frameworks, political risk, and stakeholder engagement. We help clients understand decision-making dynamics and engage effectively on issues affecting long-term development and investment certainty.
Mobility Services
Mobility services are evolving rapidly, shaped by regulatory change, technological innovation, and shifting expectations around sustainability, safety, and urban transport.
Rud Pedersen advises organisations operating in mobility services on regulatory frameworks, political engagement, and reputational considerations. We help clients anticipate policy direction and engage effectively on environments enabling innovation while aligning with public priorities.
Food & Agriculture
Food and agriculture are shaped by regulatory frameworks, political priorities, and evolving expectations around sustainability, safety, and supply. Policy decisions have direct implications across the food value chain.
Rud Pedersen advises organisations across food and agriculture on regulatory change, political engagement, and stakeholder management. We help clients understand policy direction, anticipate developments, and engage effectively on issues affecting resilience, competitiveness, and sustainability.
Transport, Freight & Logistics
Transport, freight, and logistics are central to Europe’s economic resilience and are increasingly shaped by regulation, sustainability objectives, and cross-border coordination.
Rud Pedersen advises organisations across transport and logistics on regulatory change, political engagement, and reputational risk. We help clients anticipate developments and engage effectively on policies supporting efficient, reliable, and sustainable movement of goods and people.
Technology & Innovation Policy
Technology, ICT, and innovation policy are shaped by rapid change, evolving regulatory frameworks, and heightened political and public scrutiny. Decisions on digital regulation, data governance, competition, and infrastructure increasingly influence how technologies and services are deployed.
Rud Pedersen advises organisations across technology and ICT on regulatory complexity, political engagement, and reputational risk. We help clients anticipate developments and engage effectively on policies supporting responsible innovation and long-term competitiveness.
Financial Services
Financial services operate within highly regulated and politically sensitive environments, shaped by supervisory frameworks, prudential regulation, and evolving policy priorities at EU and national level.
Rud Pedersen advises financial institutions and service providers on regulatory change, political engagement, and reputational risk. We help clients understand policy direction, anticipate developments, and engage effectively with policymakers and supervisory authorities on issues affecting stability, competitiveness, and growth.
Geopolitics & Trade
Geopolitical tensions and trade policy are increasingly shaping Europe’s regulatory environment and commercial landscape, with direct implications for market access, supply chains, and investment.
Rud Pedersen advises organisations navigating geopolitical and trade-related challenges, providing political insight and strategic guidance. We help clients assess risk, understand evolving dynamics, and engage effectively with policymakers on international and trade-related issues.
Industrial & Supply Chain
Europe’s industrial base and supply chains are increasingly shaped by geopolitical pressures, regulatory change, and strategic policy initiatives. Organisations face growing scrutiny around resilience, sustainability, and competitiveness.
Rud Pedersen advises organisations across industrial and supply chain sectors on political and regulatory developments. We help clients understand policy direction, anticipate disruption, and engage effectively on frameworks affecting resilience and long-term industrial competitiveness.
Connected across Europe
Ukraine’s EU accession pathway and its central role in European security and reconstruction make it one of the most strategically significant policy environments on the continent. As part of Rud Pedersen’s integrated European firm, our Kyiv team works closely with colleagues across more than 20 offices, particularly in Brussels, Berlin, and London, to support mandates that span Ukrainian and European engagement.
Whether a client needs to navigate Ukraine’s regulatory landscape, coordinate advocacy across European capitals, or understand how EU accession dynamics will reshape the Ukrainian market, our connected approach ensures coherence, local grounding, and cross-border effectiveness. Rud Pedersen acts as a bridge-builder for a wider integrated Europe in which Ukraine plays an important role.
Europe’s foremost strategic
public affairs firm.
Kyiv
Rud Pedersen Ukraine
2, Maidan Nezalezhnosti square
Kyiv, Ukraine
01012
Managing Partner: Myron Wasylyk