Rud Pedersen expands in the Netherlands through acquisition of Meines Holla & Partners

Rud Pedersen has acquired Meines Holla & Partners of the Netherlands as part of its continued expansion strategy across Europe. The independent owner-operated company, led by founder Morten Rud Pedersen, has already completed acquisitions in France and Finland in 2026 to fortify its position as Europe’s leading strategic public affairs and government relations company.

The deal further strengthens Rud Pedersen’s position in the Dutch market by adding The Hague’s first public affairs consultancy to its existing Dutch business. “We are pleased to welcome the consultancy that founded public affairs in the Netherlands to our team. Meines Holla & Partners shares our public affairs DNA and is a natural fit for our pan-European team,” said Morten Rud Pedersen, CEO and Founder.

Meines Holla & Partners will operate as part of Rud Pedersen from January 2027 and will become majority-owned by the Stockholm-headquartered company in early 2028. “The opportunity of being part of the largest public affairs firm in Europe was an obvious next step in our development,” said Martijn van Helvert, Managing Partner.

“Our team in The Hague knows how decisions are made in the Netherlands and what matters to our clients. By joining Rud Pedersen, we can build on that work with more than 700 public affairs consultants in 20 countries who know their own markets. Together, we can give clients an earlier view of what’s changing across Europe, what it could mean for them in the Netherlands and when it makes sense to act,” said Bert Bakker, Managing Partner.

Rud Pedersen’s existing team will merge with Meines Holla & Partners from January 2027. The new company will retain an Amsterdam office to serve corporate clients in the city. Joining forces with Meines Holla & Partners allows Rud Pedersen to stay close to corporate clients in Amsterdam, while maintaining a strong presence in the corridors of power in The Hague.