Rita Bourita

Rita is a Consultant at Rud Pedersen’s London office, where she provides policy research, monitoring, and strategic insights across sectors including defence, AI, banking, chemicals and industrials, foreign affairs, and food security. She leads on intelligence gathering from parliamentary activity and prepares clients ahead of briefings, reports, and notes. Rita also supports both internal and external marketing and communications efforts.

Rita’s educational background began with studies in Economics and Social Sciences, followed by a BA in International Development and Affairs at King’s College London, where she focused on policy across diverse global regions. She went on to earn an MA in Digital Culture & Society from the same institution, developing a strong understanding of how digital technologies influence consumer behaviour and how they can be leveraged to drive organisational value.

Before joining Rud Pedersen, Rita gained international experience at the International Organisation for Migration (IOM) in Geneva, within the Media and Communications Division, where she honed her storytelling and social media management skills. She also worked with Richard Attias & Associates, a global strategic communications firm, in Dubai and Riyadh, contributing to major event projects and communications strategies. In London, she supported BMCE Bank International’s Human Resources and Communications team on PR and visual campaigns, and assisted with research and writing for UNCTAD’s Investment Policy Adviser.

Originally from Morocco, Rita relocated to the UK in 2019. She is fluent in English, French, and Arabic.457284150457284150