Specialising in communication design, digital communication and campaign development, Paula leads creative direction that connects strategy, design and behaviour. At Rud Pedersen, she focuses on developing integrated communication concepts and visual narratives that strengthen brand presence and public engagement.
With experience across sectors including finance, sustainability and consumer affairs, Paula has led artistically and creatively on national awareness initiatives, behaviour change campaigns and brand launches for both private and public sector clients.
Alongside her agency work, Paula lectures in advertising and social media communication, merging academic insight with practical design experience to support the next generation of creative professionals.