Specialising in communication strategy and reputation management across the pharmaceutical, healthcare, and finance sectors, Ieva leads a small team at VA Communications focused on marketing communication. With over a decade of experience supporting both international and local brands, she has built a strong track record in developing and executing integrated communication campaigns, managing internal and external communication, and navigating reputation and crisis situations.
Since joining VA Communications in 2017, Ieva has played a key role in shaping client communication strategies and delivering impactful results in complex, highly regulated industries. Her approach combines conceptual thinking with analytical precision, ensuring that every campaign is both insightful and strategically sound.