Henna Helne

Henna leads PR & Media at Rud Pedersen and brings over 15 years of experience from journalism and Finland’s leading media organisations.

Having worked across a wide range of newsrooms, she has built extensive relationships throughout the Finnish media landscape and developed a deep understanding of which topics gain public attention, how news stories are shaped, and what captures media interest.

Henna specialises in strategic reputation building, corporate visibility, and turning business priorities into compelling public narratives. She helps organizations strengthen their thought leadership and gain impactful visibility through media and public debate.

With extensive media experience, Henna excels at identifying newsworthy stories and angles around companies, innovations, and the people behind them. She also brings strong expertise in lifestyle industries and consumer communications

In 2020, she published her first non-fiction book with Otava, one of Finland’s leading publishing houses.

Before joining Rud Pedersen, Henna worked in journalism, editorial roles, and B2B communications at leading Finnish media organizations. Between 2023 and 2025, she also contributed as a freelance journalist to publications including Talouselämä, Helsingin Sanomat, and several Finnish magazines.