Sarah Hoare

Sarah brings over a decade of experience in strategic consulting across corporate, internal, and crisis communications. She advises leadership teams on how to communicate more clearly, persuasively, and with greater strategic impact—internally and externally. Her work helps position clients as credible, authoritative, and relatable voices aligned with their brand and values.

Before joining Rud Pedersen, Sarah served as Deputy Press Spokesperson at the Federation of German Consumer Organisations (vzbv), and later as Associate Director at Advice Partners, where she guided companies and executives through high-stakes communication challenges.

She holds a Master’s degree from the London School of Economics and studied Political Science in Berlin, Bergen, and London.