Alona Cherkassky

Strategic Communications Director UK

Alona leads strategic communications for Rud Pedersen's London clients, focusing on media, digital and corporate public relations for Rud Pedersen office in London.
As a former network news writer and producer, Alona understands the nuances of editorial decisions and the best approaches when it comes to complex media relations.
Prior to joining Rud Pedersen she previously worked at BCW Global and Fleishman Hillard, supporting clients with strategy development, positioning, stakeholder engagement and visibility.
Her previous roles outside of agency life took her to the United Nations, where she worked on international development projects and crises, including the Haiti earthquake of 2010.