Alex Reeves

Over the last year as an Account Director, Alex has brought a wealth of contacts and experience across Parliament and the wider Westminster ecosystem to Rud Pedersen. Alex provides strategic direction to our diverse range of clients in the London office, with a focus on the public affairs portfolio, including the transport, health, financial services and energy spaces. Recent projects include supporting the establishment of an alliance in the urban mobility space, designing tailored public affairs and advocacy campaigns that have achieved engagement at not just the local level but heard directly at the top of Government, as well as producing a detailed Market Audit and Due Diligence Report with a clear roadmap for future engagement in the health space.

Before joining Rud Pedersen, Alex was Head of Public Affairs for the Betting and Gaming Council, leading global names including bet365, Entain, Evoke and 888 through a major period of regulatory reform for the sector across successive Governments. He has previous agency experience at Sard Verbinnen, now part of FGS Global. Alex also worked for the Industry and Parliament Trust managing their Fellowship Scheme, where MPs and Peers undertake bespoke business placements in industry. He began his career at Conservative Central Office, in the Party Chairman's Office.