Natalia Merino

With over a decade of experience in public affairs (PA) and strategic communication, Natalia advises clients in mobility, tourism and digital sectors. She joined Rud Pedersen in 2023, where she leads a team with a strategic and adaptive approach.

She helps clients formulate integrated PA strategies, combining political intelligence, institutional engagement, strategic alliances, stakeholder management and public advocacy. She also supports clients aligning communications with broader corporate objectives. Known for her ability to quickly understand client priorities and adapt teams accordingly, she ensures high standards of delivery, both in normal operations and in crisis situations. Her work focuses on clients in mobility, tourism, automotive, transport new energies, digital platforms, and companies linked to the new economy. She has led initiatives to build coalitions, influence policy frameworks, and manage complex stakeholder environments, consistently delivering strategic insight and tangible results.

Before joining Rud Pedersen, Natalia worked at the leading PR and PA consultancy LLYC.. She also served as Chief of Staff to a Member of the European Parliament, worked in the press office of a liberal political party, and held communications roles across different organisations.

Natalia holds a degree in Communication and a Master’s in Corporate and Institutional Communication.