Claudia Cruz

Specialising in tech, digital policy and finance, Claudia leads the Tech & Finance cluster in Madrid.

As Account Director, Claudia drives the development of Rud Pedersen’s Madrid office in these fields. She combines strategic insight with a deep understanding of innovation, digital policy and emerging technologies. Claudia holds a degree in Journalism from the Complutense University of Madrid, specialist training in Marketing and Search Engine Optimisation, and an Executive Programme on AI Regulation.

Claudia has nearly a decade of experience supporting organisations in their government relations, public affairs and communications activities, particularly across technology, finance and digital policy. Passionate about the regulatory landscape governing emerging technologies, with a focus on ethical implementation and data privacy standards, recent projects include: Developing narratives and events to mark major corporate milestones in Spain’s digital economy, designing communication strategies on cyber resilience and the digital payments ecosystem, and supporting positioning efforts on AI regulation and emerging technologies within the European policy context.

She has also been invited to speak at Spanish universities and digital industry associations on topics related to digital policy, fintech and the development of public affairs strategies in the Spanish market.

Her professional interests are firmly rooted in the role of innovation and regulation in driving technological and economic transformation.