Alfonso López

Specializing in strategic communications and institutional relations, Alfonso López leads Rud Pedersen España.

As CEO of Rud Pedersen España, Alfonso leads a team specialising in developing multi-year advocacy campaigns, guiding regulatory strategies, and building coalitions across sectors for industries such as energy, agriculture, and public services. He has successfully positioned organisations in front of key stakeholders, from public institutions to multinational corporations, ensuring their messages resonate with decision-makers. As CEO and founder of Rud Pedersen España (formerly RetiEspaña), Alfonso has built a legacy of leadership and expertise in the field. Starting in 2001 with the co-founding of RetiEspaña, he has established a trusted reputation through decades of collaboration with companies, multinational groups, and public institutions.

Prior to founding RetiEspaña. Alfonso was Senior Vice President of Communications at Endesa as Senior Vice-President of Communications. Alfonso started his career as a financial journalist at Europa Press before transitioning into corporate communications roles, including Communications Director at Europroducciones and the Spanish Confederation of Agricultural Cooperatives.

A respected thought leader in Spain, Alfonso is known for his articles on lobbying and institutional relations, offering valuable insights to professionals in the field.