Sarah Hoare

Sarah advises leadership and management on how to communicate more clearly and persuasively, and with greater strategic impact - internally and externally.

At Rud Pedersen Germany, Sarah heads the Cluster Positioning & Leadership. She brings over a decade of experience in strategic consulting across corporate, internal, and crisis communications. Sarah's work helps position clients as credible, authoritative, and relatable voices aligned with their brand and values – in the media, within organizations, and across networks. Recent projects include the positioning of the CEO of a global tech company, and the positive reframing of a major infrastructure project in the public sphere and among political stakeholders.

Before joining Rud Pedersen, Sarah served as Deputy Press Spokesperson at the Federation of German Consumer Organisations (vzbv), and later as Associate Director at Advice Partners, where she guided companies and executives through high-stakes communication challenges.