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Sarah Hoare
Associate Director Strategic Communications, Germany, Berlin
Sarah has over 10 years of experience in strategic consulting for corporate communications, providing guidance across various industries. She specializes in internal and crisis communication, with expertise in both crisis prevention and active crisis response. Sarah develops comprehensive communication strategies that help strengthen her clients' internal and external reputations.
She has extensive experience in corporate and regulatory communications, having served as Deputy Press Spokesperson and Policy Officer at the Federation of German Consumer Organisations (vzbv). There, she played a key role in shaping the media strategy for the class action lawsuit against Volkswagen. Sarah later worked as an Associate Director at Advice Partners, advising organizations on high-stakes communication challenges.
She holds a Master’s degree from the London School of Economics and has studied Political Science in Berlin, Bergen, and London.