Juliana Lux

Juliana joined Rud Pedersen Public Affairs in Berlin in August 2025 as part of the Advocacy Cluster, where she advises clients in the pharmaceutical, technology and nicotine products sectors. Her recent work includes supporting the market positioning of IT and digital service providers in the German market, helping clients in the pharmaceutical and nicotine sectors advance their policy agendas, and monitoring legislative developments and sector-specific regulatory issues.

Before joining Rud Pedersen, Juliana completed her Master’s degree in International Affairs with a focus on International Security at the Hertie School in Berlin in July 2025. During her studies, she worked as a student assistant in the German Bundestag, supporting a Member of Parliament from the CDU/CSU parliamentary group.