Florian Lund-Meidenbauer

Florian Lund-Meidenbauer is a communications strategist specialising in corporate, crisis, and transformation communication. Based in Berlin, he advises at the intersection of business, politics, and media — helping organisations navigate complex environments, protect their reputation, and communicate with precision and credibility.

Since joining Rud Pedersen in 2022, Florian has helped establish the communications practice in Berlin and positioned it as a key part of the firm’s integrated corporate affairs offering. His work ranges from strategic positioning and reputation management to internal and external communication in sensitive business situations.

Florian also has extensive experience supporting market entries — helping international companies establish themselves in Germany through clear narratives, stakeholder engagement, and consistent media positioning.

Before joining Rud Pedersen, Florian worked as a journalist at Axel Springer, covering business and politics. His background in journalism shapes his approach: focused, factual, and story-driven.