Sofie Ustrup

Sofie leads Rud Pedersen’s healthcare practice in Denmark, advising clients across the life sciences sector on how to achieve tangible results in a complex policy and market environment.

At Rud Pedersen, Sofie drives strategic engagement for companies in pharmaceuticals, medtech and health services.

She advises clients operating in Denmark and across borders on navigating complex political and regulatory environments, ensuring that public affairs strategies align with both commercial objectives and societal impact. Sofie has led initiatives that strengthen dialogue between industry and decision-makers, helping clients position themselves as constructive partners in shaping the future of healthcare. Her work spans from coordinating multi-market public affairs campaigns to local policy analysis and engagement making clients achieve their goals.

Before joining Rud Pedersen, Sofie was Head of Policy & Communication at a global pharmaceutical company, where she delivered strategies integrating policy, communication and market access. She has also held regional roles in leading life sciences firms, driving Nordic and global engagement programmes.