Jens Hjorth-Larsen

Specialising in communications, public affairs, and strategic consulting, Jens leads Rud Pedersen Public Affairs in Denmark.

As CEO and managing partner, Jens leads a team of over 70 highly experienced professionals from across business, politics, and the media to deliver tailored strategies that help clients navigate legislative processes, manage stakeholder engagement, and align business objectives with public policy. With experience across politics, consulting, and communications, he provides clear and effective solutions to complex challenges.

Before joining Rud Pedersen, Jens worked in the Danish Parliament with the Social Democratic Party, gaining a deep understanding of legislative processes and building a strong political network. He then honed his strategic skills as a management consultant at McKinsey & Company and coached C-suite leaders on organisational development at the Potential Project. Most recently, he served as COO at a leading communications agency, where he further developed expertise at the intersection of business, communications, and public affairs.