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Henrik Andersen
Director – Head of Insight, Denmark, Copenhagen
Henrik is an insights specialist at Rud Pedersen who combines research, public affairs and communications to turn sentiment into strategy. He helps clients understand what drives opinion and how to shape it.
Henrik is a leading insights consultant in Denmark working at the intersection of research, public affairs and communication.
He translates attitudes and sentiment into clear, actionable advice that informs campaigns, policy and reputation work.
His expertise spans polling and quantitative analysis, in-depth interviews and focus groups, and media/social listening.
Henrik documents voter sentiment, maps opinion drivers on specific issues and identifies messages that move audiences.
At Rud Pedersen, he advises clients on how to use evidence to shape public opinion and achieve concrete outcomes.