Rud Pedersen consolidates its growth in Spain with the opening of its new office in Madrid

• The Swedish multinational acquired 51% of RetiEspaña this summer to strengthen its commitment to the country.
• The inauguration was attended by the Group’s CEO, Morten Rud Pedersen, and managing partners from the group’s main European offices, as well as representatives from the political, business, and media sectors.
• Francina Armengol, President of the Congress of Deputies, closed the inauguration ceremony.

(Photo, left to right: Alfonso López, CEO of Rud Pedersen España; Francina Armengol, President of the Congress of Deputies; and Morten Rud Pedersen, CEO of Rud Pedersen Group)

Rud Pedersen, one of the leading firms in public affairs and strategic communication in Europe, has inaugurated its new office in Madrid. This move, coming just three months after the group acquired 51% of RetiEspaña, was marked by a major event that brought together more than 200 representatives from the political, business, and media sectors at its new location in the heart of the city.

The event was attended by the Group’s CEO, Morten Rud Pedersen, who highlighted the strategic importance of Madrid within the firm’s European network. Also in attendance were the managing directors of Rud Pedersen’s main European offices, who came together to emphasize the strategic relevance of the Spanish market for the future of the Group. Francina Armengol, President of the Congress of Deputies, closed the inauguration ceremony.

(Photo: Francina Armengol, President of the Congress of Deputies, speaking at the event)

The new office in Madrid joins Rud Pedersen’s robust European network, which has a presence in over 19 cities, including major capitals like Brussels, Berlin, Rome, Paris, Copenhagen, and Stockholm. With more than 500 square meters of space, this office strengthens the company’s commitment to the Spanish market and is part of its ambitious expansion plan across Europe. This growth reflects the group’s dedication to continue offering personalized and strategic services in key markets, supporting both businesses and institutions in making informed and sustainable decisions.

Rud Pedersen Group has an extensive client portfolio, both in public affairs and communication, including multinational giants from sectors such as Technology, Finance, Energy, Health, Mobility and Tourism, Security and Defense, and Legislative and Regulatory Intelligence.

Morten Rud Pedersen, CEO of Rud Pedersen Group, stated: “We are very excited to expand our presence in Spain with this new office. Madrid is a key city for both the Spanish and European markets, and we are confident that our expertise in public affairs and strategic communication will bring great value to our clients in this region.”

Alfonso López, CEO of Rud Pedersen Spain, said: “Today, more than ever, it is crucial for the political, business, and social sectors to work together to find solutions to the challenges we face. From our new offices, backed by 23 years of experience in Spain, we will continue building bridges and facilitating dialogue to generate a positive impact on Spanish society.”

James Stevens, Managing Partner of Rud Pedersen Brussels, pointed out: “The collaboration between the Brussels and Madrid offices represents a powerful synergy that allows us to offer our clients the best of both worlds. This new chapter in Spain strengthens our ability to connect clients with decision-makers at both the national and EU levels.”