Director & Head of Public Affairs UK, London
Hugo leads Rud Pedersen's public affairs practice in the UK. Hugo has nearly 20 years’ experience advising some of the world’s largest public and private companies on reputation management, media relations, crisis situations, and political communications. Formerly a Managing Director at both global communications consultancy Finsbury and Hawthorn Advisors, Hugo's experience includes advising board members at AstraZeneca, BAA, Costa Coffee, innocent drinks, Bombardier, FirstGroup, easyJet, EY, Experian, Oracle, Daily Mail & General Trust, British Gas, Whitbread, Reckitt Benckiser, Audi UK and Optum healthcare, as well as Volkswagen UK following the diesel emissions issue.
He started his career as an adviser in the UK Houses of Parliament, later working for the Conservative Party on a series of election campaigns. Hugo was educated in the UK, and recently served as a School Governor in London’s White City. He lives in London with his wife and three children.