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The market for healthcare related products and services stands out from other markets where private companies operate. Not only is it an unusually large market – with government spending on health accounting for over seven percent of GDP across the EU – it is also a strictly regulated market, where purchasing decisions are made almost exclusively by public officials, and where companies are particularly reliant on favourable regulatory framework conditions to bring their products to market. Consequently, a thorough understanding of the political business environment and active advocacy is crucial for suppliers to this sector.

Rud Pedersen's dedicated healthcare team consists of experienced consultants across five countries, with in-depth knowledge and understanding of the policy-making systems and political business environment at European, national, regional and local levels. Drawing on extensive healthcare related experience gained during careers in politics and the civil service, academia, hospitals and industry, our continuously expanding team helps clients to understand and successfully navigate this complex and demanding sector.

While healthcare provision is nominally the prerogative of member states, framework conditions are to a significant extent developed at the European level. With increasing ‘Europeanisation’ of legislation, knowledge and presence at the European level is growing ever more important for suppliers to the healthcare sector. Rud Pedersen supplements its strong and longstanding presence in the Nordic countries with a European approach from our office in Brussels, thereby providing a holistic and comprehensive service offering to our clients – increasing the transferability of our competencies  to other markets in Europe.

We develop tailor-made strategies for our clients, aligned with business objectives and long-term advocacy plans and followed by practical  support during the implementation process. By analysing the political business environment and governance structures, identifying key stakeholders and developing coherent messaging and profiling to suit our clients' needs, we develop and deploy strategies to successfully improve our clients' market access, constructively influence their regulatory environment and enhance their long-term position.

Public Affairs training for suppliers to the healthcare sector

In addition to traditional strategic advice and stakeholder communication, Rud Pedersen's healthcare team is experienced in providing Public Affairs training tailored to the needs of suppliers to the healthcare sector.

We have conducted successful training sessions for trade associations, pharmaceutical companies and patient organisations, to name a few. Our training aims to increase participants' understanding of healthcare systems, decision-making processes and the different roles of politicians, civil servants, expert groups, drug formula committees and other stakeholders in the policy-making, market access and procurement process.

Rud Pedersen's Annual Healthcare Seminar

Once a year, our healthcare team hosts a seminar on developments and challenges in the healthcare markets in the EU and the Nordic countries, with external speakers on board to share their insights. The seminars are held at venues close to major airports to ensure easy access for participants from all countries.

Please contact us for more information.

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