Imelda Vital

Senior Advisor Brussels

Imelda Vital has longstanding involvement in EU consumer, digital, trade, cosmetics, and food policies through 25 years leading European public affairs and communication for a major US direct selling company. She also has extensive experience of trade association management having sat on Boards of Trade Associations for many years in both national, European and international bodies.

Imelda has a strategic mindset, looks for the long-term impact and searches for new ways of advocacy to create proactive engagement. Her long corporate experience also gives her an ability to translate company needs into policy demands that are win-win for all sides.